In addition, the first-ever Patriotic Festival, which will take place on July 4th, is estimated to generate more than $4 million in sales, according to the event’s organizers.
Major events and tourism to the Mermaid City will be able to return in the next months and years as a result of the solid foundation that has been established in recent years.
Using official statistics from VisitNorfolk, it appears that the beginning of 2022 saw the highest demand for hotel rooms in the city’s history, even before the disease began to spread. Above 80 percent of the city’s hotels are expected to be fully booked this summer, which represents a considerable increase over the 76 percent occupancy rate witnessed during the same time period last year, according to projections.
As indicated by Kurt Krause, president and chief executive officer of VisitNorfolk, the improving travel trends that have already been witnessed as of March are as a result of this, he explained.
The occupancy rate increased by 8 percent between February and March, according to Krause, with a matching increase in the predicted average rate of 6 percent during the same period.
Throughout the summer, it is anticipated that the Elizabeth River will host a variety of events, visitors, and commercial operations, including the following:
Spring Town Point is a residential area in the town of Spring, Massachusetts, in the Commonwealth of Massachusetts, in the United States of America. Taking place on May 7 and 8, 2018, the Virginia Wine Festival will take place in Town Point Park in downtown Norfolk and will feature live music and culinary vendors. Tickets for the event can be purchased by visiting the following page. Norfolk Harborfest will take place on June 10th and 12th, while the Hampton Roads PrideFest will take place on June 25th (sponsored by Hampton Roads Pride). Taking place on August 26 and 27, the Norfolk Waterfront Jazz Festival, which was staged on a lesser scale the year before, will be back with a larger audience this year after a successful inaugural year.
In many cases, this will be the first time in several years that major events will be able to take place without the necessity of implementing COVID-related modifications to the infrastructure. This year, the Patriotic Festival, a long-running concert event in Virginia Beach, will make its debut at Town Point Park, making it easier for attendees to get to Scope Arena and the surrounding area. While the Patriotic Festival has been a long-running concert event in Virginia Beach, it has recently moved from the Virginia Beach Oceanfront to Town Point Park, allowing for closer access to Scope Arena and the Virginia Beach Convention Center. Guests are invited to attend the Patriotic Festival, which is a free event open to everybody.
Krause notes out that because it is a covered arena, “whereas in Virginia Beach, they have had to cancel events in the past due to inclement weather.”
From out-of-town tourists, Krause believes that the Patriotic Festival alone generates $4.1 million in revenue for the community.